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The Company

Specialised Welding Products was founded in 1991 and is firmly established as one of the UK’s leading suppliers of Welding and Safety Equipment, whilst maintaining core beliefs of Quality, Service and Value, provided by a dedicated team with extensive product knowledge.

Our 25,100 sq ft National Distribution Centre is based in Haydock, just off the M6 at junction 23. From here you can collect your orders personally at the Trade Counter or order by telephone, online or via our app up to 7.00 pm for next day nationwide delivery of quality products allied to the welding industry – and beyond.

Our Philosophy

Our core values are offering the widest choice of quality products selected from the best suppliers globally. This allows us to bring the latest products to the market, backed by a knowledgeable and dedicated after sales and technical support team with a passion for delivering on time.

In essence SWP delivers




Meet The Team

Jeremy Packer

Jeremy Packer

Managing Director

Jeremy spent seven years working for a leading welding wholesaler. He spent a further seven years in the motor racing industry, including three with Formula 1 during which time he travelled extensively with the team. His earlier experience in various roles within the welding industry proved invaluable when, in 1997 Jeremy joined SWP and acquired the business in 2009.

Nicola Packer

Nicola Packer

Human Resources

After 15 years in the fashion industry, Nicola joined SWP in 2000, primarily with the brief to overhaul Human Resources procedures as well as contributing to strategy. She continues to work part time, heading up the HR department. As well as bringing up the next generation of Packers, Nicola enjoys tennis, cooking and the occasional glass of wine.

Paul Morrison

Paul Morrison

Sales Manager UK & Ireland

Paul has joined SWP after 12 years working for a leading billion dollar global welding manufacturer. He has gained vast experience and an enviable reputation during the 22 years he has spent in the welding industry and brings in-depth knowledge, passion and drive as well as being well known throughout our sector. In his spare time, Paul enjoys playing badminton to a competitive level and spending time with his family.

Paul Rudd

Paul Rudd

Marketing Manager / Special Projects

Paul joined Welding Torch Company Ltd in 1977 as a Stock Controller and moved on to wholesale purchasing as Group Product Adviser. Seven years later he left as the Sales Manager of the Engineering Division and was recruited by Parweld as Sales and Marketing Director. In 1992 Paul joined Wilkinson Star as Divisional Manager of Starparts. Based in Haydock he is responsible for Export, Purchasing and the Air & Battery Division. When he finds time Paul enjoys golf and watching Rugby League.

Andy Boot

Andy Boot

Head of Finance

Andy joined SWP in May 2016. He graduated in Economic & Social History from Swansea University and qualified as a Chartered Accountant in 1995. Andy has furthered his professional knowledge and experience in the manufacturing, wholesale and distribution sectors with specialist SME knowledge. Andy is always keen to speak with both customers and suppliers on any financial matters that they wish to raise with him. Andy enjoys watching most sports, is a keen road cyclist and plays football when time permits.

Chris Rudd

Chris Rudd

NDC Manager

After 10 years in warehousing management, Chris joined SWP when it opened its first Haydock depot in 2008. After managing the warehouse for two years he was moved over to the office where he expanded his product knowledge and welcomed the challenge of a move to Area Sales Manager. The Company’s move to Withins Point in 2020 saw Chris heading the team as Depot Manager. Chris enjoys many hobbies, spending time with his wife and two boys and watching his local football team, Chorley.



Due to continued growth, and in order to streamline our services, the Empress Park site and the Farringdon warehousing facilities are consolidated into one 25,100 sq ft site: Unit 1, Withins Point, Withins Road, Haydock Industrial Estate, Haydock WA11 9UD. The SWP head office continues to operate from Farringdon Industrial Centre.

SWP Haydock


Edition Six Product Catalogue launched in January with 488 pages and customer branded versions available.

Weldspares asset purchase completed, including the FUTURIS brand.


Translas Welding Fume Extraction units added to the Workplace Protection sector.

Italian designed and manufactured Genset range of portable and static Welder Generators launched.

Further success in the WRC as M-Sport win the Drivers’ Championship for the second successive year.


Northern Depot doubles its size in a move to new premises in Haydock with easy access to the M6 motorway.

The EcoBoost-powered Ford Fiesta WRC had a fantastic 2017 with not only a podium finish in each round, but overall winners of both the Drivers’ and the Constructors’ Championships. From –20º to +40ºC M-Sport trust SWP power tools, welding and safety equipment. By professionals – for professionals!


Further expansion in the third quarter as TBi Industries Mig, Tig and robotics torches range is introduced.


Second quarter sees the introduction of a new range of CEA machines.


Fifth edition of the Product Catalogue published with 426 pages featuring new.

Mig, Tig, Plasma Cutters and Inverters.

Abrasives also introduced into the Manual Metal Arc Section.


ProLine heavy duty Mig machines range with separate wire feeders introduced.


Super6 range of consumables added to the fourth edition of the SWP Product Catalogue.

SuperFlow regulators added to complement the Super6 branding colourways.

REDLINE Mig Turbo machines launched specifically for the automotive industry.


SWP commence sponsorship of M-Sport supplying them with welding and battery tools for their Ford Fiesta RS WRC.


Premium Safety Line established featuring Kimberly Clark, Uvex, Bollé, North, Honeywell, etc.


Family buy-out sees Jeremy Packer in the Managing Director’s chair.


Northern depot opened in Haydock. Orders can also be collected from a Trade Counter.

Air & Battery Tools division established.


Specialised Welding Products established by Tony Packer with three employees.

Based in Hampshire, the site has grown to 2800 sq m of warehouse, office and showroom facilities.